Let’s Learn. Together. Founder, Denise is in the Hot Seat!

🎂 Gravitas.Events Turns One!! 🎂

Denise Mapp is no stranger to the Events Industry.


1. How did you get into the Events Industry?

My former manager spotted a role in the Communications team for an Events Assistant and encouraged me to apply. At the time, I thought events were just parties (naïve, I know!). But over five years, I worked across conferences, school openings, receptions, awards ceremonies, and roadshows. My life changed forever — and I’ll always be grateful to Desmond Mills for seeing potential in me before I saw it in myself.


2. What would you tell yourself 10 years ago that you know now?

Never be afraid to ask — whether it’s for clarity, opportunity, or help. A hunger to learn is welcomed more often than you think.


3. What did the pandemic teach you about events?


4. What qualities do you need to thrive in events?

5. What’s the one thing you love about Events?

I love knowing that something I helped create could spark joy, inspire a new idea, or forge a partnership. And nothing beats the moment you glance over and see a client smiling — that makes every late night worthwhile.

6. What’s the best event you have ever worked on?


7. What’s your dream event?

I’ve always dreamed of producing a large-scale awards ceremony — think VH1 Music Awards, the Oscars, or even a future American inauguration.

8. What are 3 things you love to talk about and why?


9. Favourite Social Media platform?

10. What does personal branding mean to you?

Watch this space Eventurers! As the song goes – ‘The rest is still unwritten.’


Gravitas.Events

0004. Wisdom Wednesday [2022] 🍸 Rethinking the Bar: Why Alcohol-Free Options Matter at Events

This is a monthly edition in 2022 where Denise, Events Leader and Director of Gravitas.Events will share an insight or two regarding the Events Industry.


April 2022 wisdom

Let’s talk about the bar.

Not everyone drinks. And not everyone wants to explain why. By offering a range of alcohol-free options, you:

Inclusivity isn’t just about accessibility or representation — it is also about what’s in the glass.

When alcohol-free options are limited to water or soda, guests can feel overlooked. It sends a subtle message: this event wasn’t designed with you in mind.

But when the drinks menu is curated with care — offering variety, flavour and celebration without alcohol — it elevates the entire experience.

Gravitas.Events


0003. Wisdom Wednesday [2022] ✨ Rethinking the Guest Journey in Events

This is a monthly edition in 2022 where Denise, Events Leader and Director of Gravitas.Events will share an insight or two regarding the Events Industry.


March 2022 wisdom

Too often, the Guest Journey is overlooked in event planning. Many assume that it begins the moment attendees walk into the venue or log onto the platform. But in reality, the journey starts much earlier — it starts at the very moment someone registers for your event.

That first click to register is not just a transaction; it is the start of an experience. From confirmation emails to pre‑event communications, every touchpoint shapes how your guests feel before they even arrive. A seamless, welcoming registration process sets the tone and builds anticipation.

Gravitas.Events


0002. Wisdom Wednesday [2022]: 💻 Online & Hybrid Events: Not New, But Now

This is a monthly edition in 2022 where Denise, Events Leader and Director of Gravitas.Events will share an insight or two regarding the Events Industry.


February 2022 wisdom

Online events may feel like the “now” thing, but let’s be clear — they’re not new. Neither is hybrid. Universities, conferences, and global organisations have been using these formats for years to reach audiences far beyond their immediate geography.

So what is new?

The sheer number of platforms available.

The advanced functionalities they offer.

The technology designed to drive engagement, capture data, and spark meaningful connections.

ENGAGEMENT : Keeping attendees actively involved throughout your event requires strategy, creativity, and energy.

PLATFORMS : Think of your chosen platform as your venue. Just as you would invest in the right physical space, the digital one deserves equal consideration.

ONBOARDING : Attendees need to feel confident using the platform before the event begins. A smooth onboarding process ensures they arrive excited, not frustrated.

RETENTION : Beyond the event itself, you need to inspire attendees to return — and to share their experience with others.

This is why setting clear objectives is critical before hiring an Event Planner or Producer. Without them, the investment risks being wasted.

Yes, online and hybrid events may cost more than anticipated. But the reach they provide is extraordinary!! You can connect with people in places you’ve never heard of, and open doors to opportunities you may never have dreamed possible.

The future of events isn’t about choosing between in‑person, online, or hybrid. It’s about embracing the possibilities each format offers — and being prepared to invest in the experience.

Gravitas.Events


0001. Wisdom Wednesday [2022]: A New Year, and A New Vision for Events

This is a monthly edition in 2022 where Denise, Events Leader and Director of Gravitas.Events will share an insight or two regarding the Events Industry.


January 2022 wisdom

Happy New Year to you and your loved ones near and far!! The start of a year always carries the promise of change. So, for the very first Wisdom Wednesday of 2022, I want to share the changes I long to see in the industry closest to my heart — Events.

Every January, many of us set personal goals and resolutions. Why shouldn’t our industry do the same? Here are THREE shifts that I believe could truly transform the way we work and the way we’re represented:

REVITALISED INDUSTRY BOARDS ✨: It’s time for a refresh. Our boards should reflect the diversity of our industry — across race, gender, and equality. And why not open the door to students, graduates, and young professionals who want to contribute? Their voices matter, and their perspectives could shape the future.

FRESH VOICES GIVEN PLATFORMS ✨: During the pandemic, I noticed how often the same speakers were invited to cover the same topics. While they have their audiences, our growing industry deserves fresh insights too! There are too many brilliant Event Profs out there — not yet household names — whose voices should be heard and valued.

TRUE INCLUSIVITY AND ACCESSIBILITY ✨: A dear friend made me acutely aware of how much more we can do to make events inclusive. From considering attendees who are blind or hard of hearing, to ensuring safe participation regardless of vaccination status, accessibility must be at the forefront. Simple measures — like requiring lateral flow tests before entry — can help us create safer, more welcoming spaces.

Inclusivity and accessibility are vast topics, but one truth is clear: we can, and must, do better. Because now we know better.

I’d love to hear your thoughts. Do you agree with these changes? What shifts would you like to see in our industry this year? TOGETHER, we can make it happen!

Gravitas.Events


🎉 We are LIVE!

✨ Welcome to Gravitas.Events!! Where EVERY MOMENT matters!


Happy New Year and hello from Gravitas.Events!! 🎉 We are thrilled to launch our website and officially welcome you into our world of unforgettable experiences! Based in London and New York City, Gravitas.Events is a global agency that designs and delivers events with precision, creativity, and care – whether ionsite, online, or anything in between.

Since our launch in October 2021, we have hit the ground running!! In just 90 days, we have planned and produced over 40 events across the UK, Europe, the US, and even Singapore! It has been a whirlwind — and we wouldn’t have it any other way!


At Gravitas.Events, we don’t just plan events — we deliver events with EXCELLENCE. It is our promise and our practice. From the first spark of an idea to the final guest departure, we’re committed to crafting experiences that are seamless, meaningful and memorable.

We believe that true excellence is felt — not just seen. That is why we work quietly behind the scenes, ensuring every detail is handled with care so you and your guests can stay fully present in the moment.

Our team brings over two decades of industry expertise, having attended and orchestrated hundreds of events worldwide. We know what works, what wows, and what makes an experience unforgettable.

So whether you’re hosting a high-stakes summit, a heartfelt celebration or a hybrid activation, Gravitas.Events is here to lift the weight off your shoulders—so you can dive fully into the EVENTure!

We are so glad that you are here! Let’s create something extraordinary together. ✨


“An event should not just be an experience— it should be a memory in motion.”


Denise, Director of Gravitas.Events