This is a monthly edition in 2022 where Denise, Events Leader and Director of Gravitas.Events will share an insight or two regarding the Events Industry.
March 2022 wisdom
Too often, the Guest Journey is overlooked in event planning. Many assume that it begins the moment attendees walk into the venue or log onto the platform. But in reality, the journey starts much earlier — it starts at the very moment someone registers for your event.
The journey begins at Registration
That first click to register is not just a transaction; it is the start of an experience. From confirmation emails to pre‑event communications, every touchpoint shapes how your guests feel before they even arrive. A seamless, welcoming registration process sets the tone and builds anticipation.
Pre‑Event Engagement Matters
Think of the days and weeks leading up to your event as part of the journey. Attendees are already forming impressions based on:
- The clarity of your event information (agenda, speakers, logistics).
- The ease of accessing your platform or venue details.
- The warmth and personality of your communications.
This is where you can build excitement, answer questions, and ensure guests feel valued.
Onsite, Online, Or Anything in Between: The Experience Continues…
When attendees finally enter the event space — whether physical or digital — they are not starting afresh. They are continuing a journey that began long before. Every detail – from signage and staff interactions to platform usability and networking opportunities – should feel like a natural extension of the promises you made during registration.
Post‑Event Follow‑Through
The Guest Journey doesn’t end when the lights go down or the platform closes. Post‑event communication — thank‑you notes, highlight reels, feedback surveys, or community invitations — ensures that the guest journey concludes with impact. It also lays the foundation for future engagement.
Why It Matters
When planners neglect the Guest Journey, they risk losing attendees before the event even begins. But when they nurture it from registration through post‑event follow‑up, they create experiences that feel intentional, inclusive, and memorable.
The Guest Journey is not a side note — it is the backbone of event success.
Gravitas.Events ✨
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